Now Tracking iAds

August 20, 2010 · By Ariel

iAds
For the last month or so we’ve been semi-secretly working on adding iAds to appFigures. Some of our members have been beta testing the newly-added reports for about two weeks and their feedback was invaluable. Now that the beta is complete we’re excited to bring iAds tracking to everyone.

We’ve done our best to make iAds tracking as easy as possible by adding new reports that break down all available iAds metrics in the same way you’ve come to expect. You can quickly analyze requests, impressions, eCPM, CTR, and fill rate with interactive charts, beautiful maps, and detailed data tables.

In the coming weeks we’ll also be adding iAds data to your beloved email reports so you can wake up to all of your data.

Ranks Redux

August 12, 2010 · By Ariel

Maybe it’s the sense of competition, maybe it’s just having more numbers to look at, but either way people love ranks.

We realized we were already pushing the ranks code and infrastructure we had to its limits. It was time to start from the ground up and rebuild it, and that’s what we did.

We’re really excited to take the next step and provide top-400 hourly rank data to all of our members, along with data for all of the top grossing categories.

So, starting today you get:

  1. Much, much faster reports overall
  2. Even deeper tracking – Top 400
  3. Reporting on top grossing categories for all categories and subcategories
  4. Ability to filter ranks by device (iPhone or iPad), as well as type of category (Free/Paid or Top Grossing)

With this new infrastructure we can (and will) push ranks even further to give you access to more data and even better analysis. We don’t want to spoil the surprise so we won’t go into details :)

Check it out!