Earlier today Adobe announced that appFigures will soon be providing app store data to Adobe Analytics. That’s huge news for us and the timing couldn’t be any better, as next week we’ll be turning six!
We work hard to make app store analytics accessible, so when Adobe reached out to us a few months ago we were very excited to extend the data we’re already providing beyond the walls of appFigures. We know that the more data you have the better decisions you can make, and that’s the key to success.
We like working with Adobe for many reasons, but one that is very important to us is their approach to handling sensitive data, which is very similar to ours – your private data is yours, not ours. That’s why we don’t sell or share it with anyone.
Adobe’s Analytics Dashboards provides a variety of marketing metrics, and coming soon, those metrics will include a variety of app store metrics, including: detailed app downloads and revenue, hourly ranks, and app ratings. The integration, which we’re working to release later in April, will be available as a free add-on to all enterprise and publisher accounts.
We’re planning to start testing the integration later this month. If you’re using Adobe Analytics and would like to help with testing please get in touch.