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The Numbers Behind Apple’s Best Apps & Games of 2018

Apple just announced the Best Apps and Best Games of 2018. But, they forgot a critical piece of information for the lists to be meaningful — the actual downloads. In this report we’ve taken Apple’s Best lists and overlaid our Market Intelligence data over them so you can see what being a “best app” means for downloads and revenue.

Note: Downloads and revenue are estimated for the United States and only include the first 11 months of 2018 (not December). Some apps, especially games, monetize outside of the App Store (with ads, etc) which our revenue estimates don’t include.

App download estimates and app store intelligence by Appfigures

Looking for more insights? Use Explorer to get revenue and download estimates, audience demographics, insights on ad spending and creatives and more. Learn more →

Game download estimates and app store intelligence by Appfigures

About The Data

The data in this report came from Explorer, our Mobile Market Intelligence platform. Use Explorer to discover and analyze millions of mobile apps with proprietary data-sets like the ones used in this post. Check it out →


  • Revenue and downloads estimates are based on mobile users in the U.S. App Store
  • All data is based on 2018 year to date (Jan. 1st – Nov. 31st)
  • Revenue estimates are net of Apple’s 30% fee.
  • Download estimates do not include educational downloads.
  • Audience age demographics refers to the largest group of users.