Introducing: Competitor Intelligence for Everyone
Every once in a while, a product comes along that changes how you work. Something that gives you a new superpower, you try it once and wonder what you ever did without it. We’ve been working on a product like that for the past five years, and today we are very excited to share it with the world: Competitor Intelligence by Appfigures.
You can check out the new report now or keep reading for more details.
We all know that creating a successful app requires skill, luck, and making a lot of good decisions. To stay informed, app developers always need to monitor and weigh three main areas: how their apps are performing, what their competitors are doing, and what’s happening in their market. As our CEO Ariel likes to say, “running an app is like running a business.”
The products that currently offer the data we need to make smart decisions: download and revenue estimates, advertising intelligence, and SDK usage, are either extremely overpriced, unreliable due to lack of sample data, or both. Since the inception of the app market, access to high-quality competitor and market intelligence has been reserved for the app publishers with the deepest pockets.
For the past five years, we’ve been working on a solution that balances our founding principle of strict data privacy with the need for high-quality, affordable competitor intelligence. It turns out that our unique business model (you are not the product), combined with our 11 years in the business, allow us to attempt something no one has done before.
Last February, we released the mobile market index, the first step towards that goal, and today we’re officially announcing a huge next step: the Competitor Intelligence report. As usual, we’re shipping it with a delightful user-experience, attentive customer support, and a growing library of educational resources.
Get Ahead of The Competition
Size Up Your Market and Validate New Ideas
Detailed download and revenue estimates let you gauge what success level popular apps achieve in different market segments. Setting expectations early on in your projects can help avoid costly mistakes and also spot untapped markets you might be uniquely positioned to enter.
Benchmark Your Performance
Your app’s performance is a function of your marketing efforts combined with different market forces. When you spot a spike in your downloads, how do you know what caused it? Did your recent advertising push make the difference, or did all the apps in your segments see a similar bump? Now you can answer these kinds of questions to better guide your user acquisition and marketing strategies.
Start analyzing your competitors →
Detect New Development Strategies
SDK Intelligence lets you peek under the hood to understand what kind of tracking, monetization, and development strategies apps use. Do your competitor builds their apps natively, or do they use a third-party tool? Which ad networks do they use? You can answer these questions and more, while also staying informed as their strategies change.
See what’s powering competitors’ apps →
We’re Just Getting Started
While the tools we’re shipping today are sure to shake up your decision-making workflow, we’re not stopping there. We’re already busy building the next wave of intelligence reports:
- Advertising intelligence: Analyze how your competitors acquire users via ads. View their entire ad catalog, monitor how much they spend, and what ad networks they prefer.
- User sentiment analysis: Understand what users have to say about the competition without needing to read all of their reviews. Our AI will extract meaning from user reviews to help you understand exactly what users love and what could be done better.
- Audience demographics: Compare and contrast the age and gender demographics of any app or entire market segments.
Your Turn!
The new Competitor Intelligence report gives you access to invaluable insight that’s sure to have an immediate impact. Check it out →
To help you make the most of the new report, we put together an in-depth guide to walk you through the most common ways to use Competitor Intelligence data to grow your downloads.
Give it a read: How to Turn Competitor Intelligence into More Downloads for Your Apps
Ariel & Oz
The founders