Changes to How All-Time Downloads Are Calculated for Free Android Apps
Google has recently eliminated a metric we were using to display the all-time downloads for free Android apps. As a result, we’ve switched to summing up the daily downloads instead (like we do for all other stores). Because of this, …
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Bring Your App Data Into The Adobe Marketing Cloud
Having all of your actionable data in a single place is critical for staying competitive. It’s as true for apps as it is for any other business. That’s why we’ve partnered up with Adobe to enable streaming accurate app data …Read
Monitor App Ratings Easily — Introducing The New Ratings Report + API
Your app’s ratings are what customers look at first when they land on your app’s app store page, and what they rely on to decide if they want to download it. That’s why monitoring and optimizing your ratings should be …Read
New In Explorer: Age Demographics for iOS and Android Apps
Explorer now shows the age distribution of mobile users for hundreds of thousands of iOS and Android apps. Let us show you → Knowing the demographics of app users, be it your own, your competitors, or the market as a …Read
Introducing Ad Spend Analytics
You can now track your ad campaigns right alongside your downloads, revenue, ranks, ratings, and more with our new Advertiser Analytics reporting suite. Check it out → When it comes to paid advertising, measuring results is critical to the success …Read
Reply To Reviews Right In Appfigures
Replying to reviews is one of the features developers have been clamoring for since the dawn of the app store. When Apple made that possible we were ecstatic, but we, and many of our members, wanted an easier and smoother …Read
Top 1,000 Ranks for iOS Apps
Whether it’s your app or a competitor’s, knowing where it’s ranked gives you a great advantage. We make that easy with our Hourly Ranks and Top Apps reports, and today we’re making it even better by extending both to show …Read
We’re Now Tracking Featured Apps From The New iOS App Store
The latest redesign of the iOS App Store brought with it a lot of changes to where and how apps can be featured. Apple doesn’t make it easy to access the list of featured apps, but that didn’t stop us! …Read
New: Gender Demographics in Explorer
Explorer makes researching and identifying apps a breeze. With access to app store data, app performance, and SDKs and permissions, Explorer is the go-to resource for marketers, analysts, and sales teams. Today, we’re going even farther with the rollout out …Read
iOS Developers Ship 29% Fewer Apps In 2017, The First Ever Decline – And More Trends To Watch
After our report that the app economy is starting to mature last year, we started getting a lot of questions from members and friends about where the app economy is going. For this post we crunched through millions of new …Read