Earlier today Adobe announced that appFigures will soon be providing app store data to Adobe Analytics. That’s huge news for us and the timing couldn’t be any better, as next week we’ll be turning six!
We work hard to make app store analytics accessible, so when Adobe reached out to us a few months ago we were very excited to extend the data we’re already providing beyond the walls of appFigures. We know that the more data you have the better decisions you can make, and that’s the key to success.
We like working with Adobe for many reasons, but one that is very important to us is their approach to handling sensitive data, which is very similar to ours – your private data is yours, not ours. That’s why we don’t sell or share it with anyone.
Adobe’s Analytics Dashboards provides a variety of marketing metrics, and coming soon, those metrics will include a variety of app store metrics, including: detailed app downloads and revenue, hourly ranks, and app ratings. The integration, which we’re working to release later in April, will be available as a free add-on to all enterprise and publisher accounts.
We’re planning to start testing the integration later this month. If you’re using Adobe Analytics and would like to help with testing please get in touch.
This past weekend marked the return of Netflix’s popular original series, House of Cards for a third season. Having previously established the main character’s interest in video games, the newly appointed President turns to the popular app, Monument Valley to decompress.
The game doesn’t make its debut in the series until the fifth episode, but if anything can be inferred from the Season 2 premiere where over 670,000 people binge-watched the entire new season during the first weekend of its release on Netflix (a figure which accounted for 2% of total Netflix subscribers at the time), the show’s viewers are a devoted group.
We wondered if and how this engaged audience would affect the already popular game. We kept a close watch on ranks data from the weekend:
Note: The grey lines indicate subcategories for reference.
We can see that the effect of the feature during Episode 5 was immediate. Almost exactly 5 hours after the third season became available to watch, the game began to ascend the ranks at lightening speed. This ascent is much more abrupt in iOS than in Google Play where it makes steady leaps. Next, let’s take a look at the Top Paid Overall:
Again, we see a jump right around the time the binge-watchers would get to the app’s feature. This initial climb is consistent and sustained throughout the course of the weekend. Finally, we analyzed the data for the Top Grossing category:
Unlike most popular games with freemium models, Monument Valley is currently a paid app priced at $3.99, with an additional extension as an in-app purchase available for $1.99. The show advertised the game so well that a large number of people were willing to pay upfront to try it out, which is uncommon.
As we can see, such a prominent feature in a leading series proves to be the ultimate advertisement. At this point, the effect is even greater than that we recently looked at for apps that purchased Super Bowl ads – without the large price tag! It would appear as though this is a much more receptive audience.
Over the last year we’ve been working hard to add support for as many data sources as app developers use to monetize, so we can show you the most accurate bottom line. Today we’re happy to announce 11 new ad network integrations are available. This brings us to a total of 20 ad networks, covering a wide range of networks, from traditional to video, and everything in between. And the we’re nowhere near done!
To link your ad networks, go to Account settings → Linked accounts and click the Link account button. Reports from the newly linked account(s) will be available within a few minutes on the site and the API.
For a complete and up-to-date list, check out our Integrations page.
We’re actively working to add more integrations, so if you don’t see a network you’re using please let us know.
With an estimated 112 million viewers tuned in to the 49th Super Bowl on Sunday night, a lot of talk had nothing to do with the game or sport itself. Instead, there was a lot of hype over three different games — the kind you play on your phone, and that were advertised in between all that football.
The hefty price tag ($4.5 million for a 30-second slot) succeeded in getting people talking, but was it worth it?
We tracked the U.S. ranks for all the ads that ran during the game: Clash of Clans, Game of War and Heroes Charge over the weekend to see if the coveted Super Bowl ad slots translated into app store success.
Let’s start with what matters — revenue. Starting with a look at the Top Grossing chart for the U.S., we see that, unsurprisingly, this chart isn’t too exciting. Why are we not surprised? Well, mostly because all three apps are freemium games that monetize with in-app purchases. Unlike paid apps, monetizing with in-app purchases can take longer and has a long tail, so changes to this chart will be gradual and take time. Let’s take a look at a more important metric — downloads.
Heroes Charge was previously unranked, peaked at #86 in iOS Games Category
Things move quickly in the iOS App Store, so here we see more immediate results. These apps were reeling in a lot of new downloads (and increasing their chances of converting these users later with IAP’s). Game of War got the most downloads of the three in this category for iOS, even succeeding in pushing Clash of Clans down a few slots. However, Clash of Clans must have received a similar number of downloads, as it managed to bounce back. Finally, Heroes Charge made a brief climb, peaking at 86th in the Games category, which shows some success, even though it was not sticky, that it had previously been unable to achieve.
Game of War +95 ranks; Clash of Clans +18 ranks in iOS Top Overall
We see Game of War started moving a few days prior to the Super Bowl, which could be due to the larger ad campaign they recently launched. Commercials starring Kate Upton have been getting a lot of airtime as well as pre-game hype, which may have started to boost downloads prior to the game. Additionally, this ad took place during the first Quarter, which left the audience with a longer time after it aired to head to the app stores and give it a try.
Google Play isn’t as exciting for sure, but there’s still interesting information here. Although the two mega titles didn’t move much, the new player, Heroes Charge was able to break into the top charts, both in the Games category and Overall. So far it looks like it’s sticking. Given that the two leaders are…well, leaders, while they were still getting plenty of downloads (which caused them to continue the ascent up the ranks into Tuesday), these weren’t yet enough to push them up immediately following the game.
To answer our original question, Yes — buying a really expensive TV spot is a sure-fire to get your app a good amount of downloads and even put you on the map if you weren’t. Whether it’s the only way to achieve that is an entirely different question. If we learned one thing from this campaign it’s that when it comes to user acquisition, Kate Upton has a leg up on Liam Neeson.
We noticed a lot of commotion on Twitter this morning about iTunes Connect logging some developers into other developers’ accounts.
iTunes Connect just logged me in as a different user. Someone is seriously going to get fired. pic.twitter.com/xgJvOyRdvf
— Paul Haddad (@tapbot_paul) January 29, 2015
It looks like there’s an actual issue with iTunes Connect that Apple is aware of because iTunes Connect has been taken down and is still down as of right now. It’s too soon to know whether any sensitive information was made available.
We take security quite seriously and have stopped syncing with iTunes Connect to ensure we don’t contaminate any accounts unnecessarily. After investigating our records, it looks like our reports were not affected. We only import data that Apple makes available in their sales and financial reports, and at this point it looks like those imported today are not contaminated.
If you do see something odd in your account, however, please let us know.
FYI – iTunes Connect is currently down, so syncing or linking accounts is not possible. We’re keeping an eye on the situation and will post an update once it is back up.
Update: As of 3:30PM EST iTunes Connect is back online.
2014 was quite an eventful year in our industry. Apple finally gave in to the big screen but also teased us with the small screen of the upcoming Apple Watch, and even surprised developers with Swift. Google wasn’t quiet either, revealing their vision for the future of UI with Material design and tackling wearables head-on. To celebrate such a great year, we’ll be taking a look at app store growth in 2014.
In this report we’ll be exploring the growth of each of these stores in 2014, but let’s start by establishing a baseline of how big each of the stores are, in number of apps, and how they got to where they are today.
Google surpassed Apple for number of new apps for the first time in 2014
Looking at the chart above we can see all three stores really expanded their app catalog. It’s the kind of healthy growth you’d expect from an industry that’s still relatively new. The most obvious takeaway here, however, is that Google finally closed the gap and actually jumped ahead of Apple, ending the year with more than 1.43 million apps compared to 1.21 million. Amazon, although a distant third, grew its catalog by nearly 90% to 293k apps.
Google’s developer community continues to grow faster than Apple’s for the 3rd year in a row
Looking at the number of app developers who publish apps for the different stores, we see a familiar picture. Google Play’s developer community grew tremendously in 2014, exceeding Apple for the 3rd year in a row. In fact, Google Play is distributing apps from nearly 400k different developers. This is a much higher number than what we observed in last summer’s report on app developers, meaning the Play store saw rapid growth in the last two quarters of the year.
More apps than ever!
Google Play more than doubled in number of apps in 2014
App development is certainly on the rise and the platform doesn’t seem to matter. In 2014, all three app stores grew by at least 50% (by the way, when we say growth we mean the percent change from the end of the previous year). What’s interesting is that although Apple continues to grow strongly, it’s really Google Play that’s growing. In 2014, the number of apps distributed through Google Play has doubled. Amazon is also enjoying impressive growth, albeit from a much smaller base.
We initially only set out to look at aggregate growth, but with so much data at hand, we just couldn’t stop. So TL;DR Let’s have a look at the top 5 categories with most growth during 2014:
More than 128k new Business apps were released in the iOS App Store in 2014
We expected to see Business and Games rank very high as both are fairly mainstream, but Food & Drink, with the second largest growth, was certainly a surprise. Keep in mind, for the comparison to be apples to apples, these charts look at growth and not total size.
On Google Play, Games are in abundance with the category more than doubling in size. Interestingly enough, although tiny in comparison, the Photography category saw abnormal growth in 2014. Selfie Stick anyone?
Developers. Developers. Developers.
This is surely amazing growth, but are those new apps being published by new developers, or is the catalyst for this massive increase in apps a result of incumbents expanding? You’re about to find out.
More developers released apps for Google in 2014 than Apple and Amazon combined!
More developers joined Google in 2014 than Apple and Amazon combined! With developers flocking to Google Play, the store has reached a new milestone: 388k developers — more developers than Apple (with 282k developers) and Amazon (with 48k developers).
Let’s break this down by categories:
We can see the relationship here between app growth and new developers, with most new Apple developers publishing business apps. What’s interesting is how games started off slow and sped up around March, catching up with the steadily growing lifestyle category. It’s no surprise that Apple developers, much like their Google counterparts, are focusing on mainstream apps.
Most new Google developers focus on games, Google Play’s fastest growing category
The amazing growth in games we mentioned earlier correlates directly to developers. The category saw the highest number of new developers, more than the business and entertainment categories that are tied for second place.
There you have it, a whole year of amazing growth by the numbers.
2014 was certainly the year for Google Play growth. Kudos to the teams who run the store and help developers! With the most apps and largest developer community, Google Play is starting the new year with a kick. Market fragmentation and varying device capabilities don’t seem to detract developers from making Android apps. But, with the upcoming Apple Watch, Swift, and a larger screen, Apple is giving developers a lot to be excited about.
Earlier today Apple announced it will be making changes to app prices in Europe. While we won’t have the specifics until the changes are made, we know that prices will increase in Europe, Canada, and Norway, decrease in Iceland, and change in Russia.
appFigures uses the reports from Apple and not hard coded prices or percentages. This means the reported revenue will automatically adjust to those changes as they happen. There’s nothing you need to do on your end.
As always, if you have any questions don’t hesitate to get in touch.
It’s that time again folks, 2014 is coming to an end, bringing a fresh new holiday season upon us. As per tradition, Apple will be shutting down iTunes Connect between December 22nd and the 29th. During the shutdown iTunes Connect will not be accessible, so you won’t be able to submit new apps or update existing ones.
One thing Apple says we will be able to do this year, that we didn’t in previous ones, is change prices mid-break.
Will the App Store freeze this year?
Going off of what we’ve seen in the last few years we believe ranks won’t freeze this year at all. While the added volume of downloads during the holiday season may slow down how often top charts change, we believe they will continue to update.
Will downloads and revenue reports continue to update?
Yes. Sales and downloads data for iOS and Mac apps will continue to update throughout the break, which means the site, API, and email reports will continue to work as expected.
Since iTunes Connect will be offline, however, you won’t be able to link any new iTunes Connect accounts during the break.
In 2009, a small Finnish company by the name of Rovio took a flash game that had been a crowd favorite online and turned it into a casual game for the, at the time, very new iPhone.
Fun gameplay, simple controls, realistic physics, and playful graphics combined with little competition on the App Store, tons of luck, and a string of solid business decisions turned Angry Birds into a household name that kids and adults recognize instantly.
Tomorrow, the Angry Birds franchise will be turning five, and to honor its long standing success, we took a look at the twists and turns the franchise took over the years as an educational adventure in App Store survival and triumph.
In this post we’ll be going back to the beginning and cover three key turns that kept Angry Birds’ initial success going and turned it into a franchise: growing a portfolio of themed games; changing gameplay; and partnering. We’ll conclude the post with a few actionable takeaways every developer can benefit from, because there’s pretty much a lesson in everything.
How did it all start?
The original Angry Birds was not an instant success in the U.S.
Before creating Angry Birds, Rovio had produced 51 titles, selling them to companies like EA and Namco. By 2009, however, the company was struggling to remain afloat. To fix this situation, they took matters into their own hands and decided to produce a game all for themselves. With the iPhone being the hot new device, the company opted for a calculated approach, aiming to produce a game that was so simple it wouldn’t need a tutorial and have simple controls that are easy to get started with but take a while to really master to get users engaged faster and for a longer period.
When Angry Birds hit the US App Store in December of 2009, it was flop, albeit a very pretty one. The game didn’t chart well and had little traction, but giving up isn’t how you build a franchise. Rovio realized the big markets were hard to break into, so they focused their efforts on smaller markets such as Sweden, Denmark, and Greece, where they were able to climb the charts quickly.
In February of 2010, Apple first featured Angry Birds in the UK (after months of pressure from Rovio) and that’s when things started to take off.
Over the next five years, the team at Rovio went on to do some amazing work both on and off the app store. The rest of the post will focus on Rovio’s activities on mobile app stores using our app store analytics data going back as far as 2010.
Building a portfolio
Succeeding with one app is hard, but once Rovio built up momentum they realized that their users wanted more. They wanted constant updates. The problem was that in the App Store, every time a new update is released, the game would lose its ranks and ratings. So in 2010, Rovio released Angry Birds Seasons, a title that was designed to update and would attract attention for its ever-changing themes. Shortly after, Rio was introduced, followed by a variety of new titles. Much of the franchise’s success came from expanding to more titles, and as you’ll see later in the post, the addition of more titles created more opportunities and ultimately more engagement.
We’ve sifted through all of the titles released by Rovio in the last five years and will be focusing on the following six in addition to the original. We feel these six apps tell the story of the Angry Birds franchise in a very concise and focused manner, and will let us take you through the major turns Rovio made on its way to app store domination.
From left to right: Rio, Space, Star Wars, Go!, Epic, and Transformers.
Throughout this post we’ll be looking at these specific apps’ data, individually or in aggregate, and highlighting interesting bits.
Expanding to more platforms
Angry Birds for Android was first published through the Amazon Appstore, not Google Play
Angry Birds was designed for the iPhone and the iPhone’s audience, mostly because that was the hottest device at the time. Over the years, that’s changed. Android gained a fair share of the market and Rovio grew as well.
In March 2011, the original Angry Birds game was released for Android. We expected the game to be released on Google’s own app store, Google Play, but it wasn’t. Angry Birds for Android was initially released through the Amazon Appstore. Eight months later, Angry Birds was released on Google Play.
Experimenting with bundles
With the release of iOS8 earlier this year, Apple made it possible for developers to bundle their apps and sell them for a discounted price. On 9/18 Angry Birds: Ultimate Slingshot Bundle went live and went on to top both the Games and Top Overall charts fairly quickly.
Although it charted well and had great reviews, the bundle was pulled just under two months later. Since there’s no other explanation available, it’s likely that the reason for the bundle being pulled is that the new revenue it generated didn’t make up for the loss it created by cannibalizing the individual apps’ downloads at full price.
We can theorize that this means demand for Angry Birds is fairly inelastic, making a price drop result in reduced revenue, but that’s a topic worthy of a separate post in the future.
Changing up the gameplay
By 2012, the birds had started to lose their ranks. Two years is a long time to dominate the Games charts. Rovio anticipated that, and took an interesting approach, producing a game that used the birds everyone fell in love with but in a slightly different way. They sent them to space with a slightly different gameplay that got new and also existing users excited again. The game opened well and held a top 10 position for quite some time.
Changing gameplay is a technique Rovio adopted after the success of Angry Birds Space. The company then went on to make additional bold changes:
- Space (early 2012) – First deviation from the standard gameplay with the addition of low gravity and multiple Planets.
- Go! (late 2013) – Kart racing, Rovio’s first real shift away from bird flinging.
- Epic (early 2014) – Tower defense.
- Transformers (late 2014) Side-scrolling shooter.
Let’s see how users reacted to the new releases:
Of all reviews received by Angry Birds games over the years, only ~10% are critical
The chart above shows the count of star ratings for all of the apps we’ve been mentioning, combined, broken down by their sentiment. To simplify the chart we created three groups: Negative – 1 and 2 star reviews, Neutral – 3 stars, and Positive – 4 and 5 stars. Examining the chart we can see that with few exceptions, the overall sentiment is decidedly positive. We can also see that users were very engaged with every release and gave feedback right away.
Not every release is a hit
While most app launches resulted in mostly positive reviews, Angry Birds Go! was criticized by users, receiving the worst launch by the ratings. Let’s take a look at this title’s reviews as they paint a very clear picture:
More than 40% of reviews for Angry Birds Go! received in the first few months were negative
You can see the first few days received almost as many negative reviews as it did positive ones. A combination of crashes and lack of support for older devices (iPods) caused a ruckus, but the real problem with Go! was that it wasn’t unique. Where Angry Birds created a category of flinging games, Go! simply competed with every other racing game out on the app store.
Rovio also made another interesting move with Go!. A month before the official release, they released an app dedicated to a countdown to Go!’s release, and half of reviewers pretty much hated it. Let’s look at Countdown to Angry Birds Go!’s ratings:
Although Countdown was only available for a short month, it’s very obvious that there was some sort of disconnect. We attribute the negative ratings to a combination of the app adding very little value and also to users thinking that downloading Countdown meant they were downloading Go!,though that was not the case.
Regaining traction by partnering
First there was Rio
By 2011 the Angry Birds franchise was already in full swing, dominating all major markets and being mentioned on and offline nonstop. It was so well known that to promote 20th Century Fox’s new movie Rio, the studio partnered with Rovio to clone the successful title and theme it around the new movie. In January of 2011, Angry Birds Rio went live and climbed the games charts very quickly, a rare occurrence for paid games at that time. Rio eventually turned free once it lost its ranks in 2012. The price drop gave Rio a short-term surge, only to see a sharp decline out of the top 50.
Then came Star Wars
Having built Angry Birds Space, the franchise was now ready for its next partnership. A different game mechanism meant the franchise could clone Space without hurting the original title or Rio. Released in July of 2012, Angry Birds Star Wars also climbed the Games charts quickly, and like the original partnership, the title claimed a spot in the top 50 for more than a year, a commendable period of time.
And then Transformers
We can see a clear pattern here, new gameplay → new partnership. The third installment, and the last partnership so far, is Angry Birds Transformers, a side-scrolling game released in the summer of 2013. Maybe it’s the common gameplay or that unlike with Angry Birds Star Wars, here Rovio introduced both new gameplay and a sponsored theme at the same time, but as you can see from its ranks, Angry Birds Transformers just wasn’t well received, opening in the top 10 but dropping below top 50 within the first few days.
With all three partnerships we can see a similar trend: every time a new app was released, the original Angry Birds gained a rank boost.
We believe developers and marketers can learn a great deal from Rovio’s success. Here are four takeaways we think will help most developers, regardless of the type of app or game they’re building:
- Releasing in smaller markets tends to be easier and can create a strong foundation for moving into larger markets.
- Users like consistency, so when you make a big change, making it very clear will go a long way to reducing frustration and negative app store reviews/ratings.
- Growing your portfolio around a single selling point enables experimenting with new concepts without hurting your main app. It may not work right out of the gate, but don’t let that stop you!
- Partnerships are a great way to get consistent exposure. While major film studios aren’t easy to come by, look for a smaller company or service provider that has a product or a service that can benefit from your app and partner with them.
App Bundles have been one of the most anticipated and important new features for the App Store with the release of iOS 8. Considered to be a vital new way to drive revenue, many have been speculating about the tangible effects they would bring for individual developers since they were announced, including us in our Road to iOS 8 post by Joe Cieplinski.
As of 10/21, there are 4,448 app bundles on the App Store.
Armed with a month’s worth of data, we’re starting to get a better picture of how app developers are utilizing app bundles. As of today, a total of 4,448 app bundles were created and made available for sale on the App Store which means about 130 new app bundles are released every day. It looks like developers are quick to use this new feature and seem to be experimenting. Roughly 20% of the bundles that were launched since September 17th have been removed from the App Store, which isn’t very surprising considering this is completely new. Given how new app bundles are, we’re expecting to see developers experimenting even more in the coming months as they try to figure out the best way to utilize them.
In this post we’ll be taking a look at app bundles that have seen success in the App Store. By success we mean app bundles that were either featured or ranked in the top charts in the last month.
There are 1,461 app bundles that were featured or found themselves in the top ranks of a category. After an initial surge on launch day (Sept 17th), the growth of bundles that were featured or appearing in the top ranks has been pretty consistent at roughly 64 new bundles per day.
So far, 860 developers have seen at least one of their bundles climb the app store rankings.
Developers have seen varying degrees of success when rolling their apps into bundles. So far, 860 developers have seen at least one of their bundles climb the app store rankings. Of these 860 developers, 581 have seen only one bundle take-off, 141 have seen two of their bundles take-off, and 138 have seen three or more of their bundles find success in the app store rankings, meaning that success was definitely not evenly distributed.
What’s inside the bundle?
The bigger question for developers is to determine how many apps to include in a bundle? Even though Apple allows up to ten apps in a single bundle, most developers have chosen to keep the size of their bundles on the smaller side.
80% of bundles contain five or fewer apps
Just under 50% of the top bundles are composed of two or three apps, and 80% of bundles contain five or fewer apps. For consumers, however, the number of apps they purchase in a bundle is less important than the amount of money they ultimately save. Looking at savings in the aggregate, consumers can expect an average discount of $5.64 with a range of savings between a minimum of $0.95 and a maximum of $98.95.
Consumers can expect to save $5.64 on average
The vast majority of bundles yield a savings below $10.00. In fact, if lined up in ascending order, the middle 50% of savings fall between $1.97 and $5.98. When grouping savings by the size of the bundle, the general trend is that larger bundles lead to increased savings.
We’ll be keeping an eye on trends for bundled products and will continue providing you monetization strategies in the future so that you’re able to make even better decisions as more bundles hit the App Store.
- There are currently 4,448 app bundles on the App Store
- 860 developers have seen at least one of their bundles climb the app store rankings
- 80% of bundles contain five or fewer apps
- Top bundles contain apps predominately from the Games, Education, and Health & Fitness categories
- The top bundles have a median of 4 apps
- The average savings per bundle is $5.64
- The largest savings for a featured or top ranked bundle is $98.95
Did you know you can track bundle sales, reviews, ranks, and even see when you’re featured with appFigures?