As online consumers we’re always looking for the best deal. Whether buying a car, a toothbrush, or an app, we always feel more comfortable reading a review or two before making any purchasing decisions.
As app developers we know the flip side is true as well: most apps live or die by their app store reviews. To stay on top of things, we often need to share them with our team or our users, but we resort to taking screenshots or copying text, which leave a lot to be desired.
Here at appFigures we think reviews deserve better than that, and we’ve set out to make them easier to share with everyone. Today we’re officially unveiling Review Cards and we’re excited to tell you how they will change the way you use reviews.
Share your reviews with anyone
Until today your reviews could only be viewed by members of your appFigures team, but with Review Cards you can easily share them with anyone. For example you may forward your team a bug report, show off a glowing testimonial to your twitter followers, or just have a hearty laugh with your friends.
Designed to be social
Review cards look great in every browser and on every social network. In fact, any app that utilizes Open Graph will automatically know how to render beautiful previews of the links you share. For example this is what a review looks when tweeted, or shared on Slack:
Stays on brand
With Review Cards we set out to create something developers will actually want to share. Whether linking to it internally, tweeting it to your followers, or using it as a marketing tool, we figured you’d need it to look great.
More importantly, we wanted it to connect with your brand. So we put on our thinking caps and created an algorithm to do just that. Each review page is automatically themed based on the colors of its app, and the result is a unique experience that feels tailored to each product.
(You don’t have to take our word for it, try it out for yourself)
Supports all major app stores
Review Cards are built on top of our reviews engine, which means they’re available for all your apps in every major app store including: The iOS App Store, Google Play, Mac App Store, and Amazon Appstore. Windows reviews are coming soon too!
When you share a review with someone you can optionally translate it to a language of your choice. Anyone viewing the review can also change the translation language on their own. That means you can send any review to a large multi-lingual group and feel confident that everyone will know what’s going on.
Powerful traffic analytics
If you’re going to share reviews for marketing purposes you’ll need to know how effective they are. Because we love analytics so much, we built them right into every Review Card. Just append
/stats to the end of any card’s URL to see how many people visited it, from which countries, and from what sources.
Drive more downloads
To make the most of every page view, we’ve included an app download badge in each card. It’s designed to be prominent, yet tasteful, which helps make Review Cards a great marketing tool. In fact we’ve already seen them make a significant impact in our own testing.
Stay on the lookout for more
We’ll be adding more ways to share your reviews, and to more places. You can also expect review sharing to show up in our app soon.
I’m very excited to announce that appFigures for iPhone is available on the App Store right now!
For the past several months we’ve been hard at work building an entirely new analytics experience that’s designed for mobile from the ground up. Our new iPhone app is centered around visualizing important figures at a glance for when you’re on the go, while also allowing to drill-down and learn more about your data with ease.
Here are some features we think you’ll love:
- View your combined revenue from app sales, in-app purchases, and ads.
- Easily read all your reviews, translated to your language.
- See quick totals for your entire app catalog or just a single app.
- Pivot any dataset by date, product, country, store, and more for easy comparisons.
- Report sharing, offline mode, and more.
There are many more handcrafted features for you to explore so head over and download it now. The app is available for free to all appFigures members, free or paid.
As always, we’d love to know what you think. So email us, tweet @appfigures, or send us feedback right from the app.
Earlier this week Microsoft officially announced Power BI, a suite of custom dashboards that allows users to plug in data from a variety of sources and visualize it with different types of charts and maps.
We’re excited to announce that we’re working tightly with Microsoft to release a Power BI content pack for appFigures.
A couple of months ago, we announced a similar integration with Adobe, and we are planning to integrate with even more service providers in the future because making data accessible is a very important part of our philosophy.
Philosophy aside, when we first got a demo of the Power BI platform a few months ago we were very impressed. Microsoft is known for building enterprise software, full of buttons and ribbons and clutter, but Power BI seems to disobey the legacy and instead provide a smooth experience that offers as much flexibility as it does functionality.
In addition to flexible dashboards, Power BI also offers a natural language search which translates written questions into instant insights. It’s pretty nifty.
We’re currently working with Microsoft to finalize the integration and polish the out-of-the-box experience, and expect the new content pack to be available this summer. If you’re a Power BI user (or feel like signing up for Power BI now – it’s free) and want to help us beta test the integration before it goes live please get in touch.
Amazon’s Appstore has been a small but growing contender in the app store race. In 2014 the store nearly doubled its size. When we started tracking the Amazon Appstore it was only available in the U.S, but since Amazon has expanded to a few more countries. Today we’re rolling out hourly rank tracking for the Amazon Appstore from 10 new countries.
- Great Britain
Earlier today Adobe announced that appFigures will soon be providing app store data to Adobe Analytics. That’s huge news for us and the timing couldn’t be any better, as next week we’ll be turning six!
We work hard to make app store analytics accessible, so when Adobe reached out to us a few months ago we were very excited to extend the data we’re already providing beyond the walls of appFigures. We know that the more data you have the better decisions you can make, and that’s the key to success.
We like working with Adobe for many reasons, but one that is very important to us is their approach to handling sensitive data, which is very similar to ours – your private data is yours, not ours. That’s why we don’t sell or share it with anyone.
Adobe’s Analytics Dashboards provides a variety of marketing metrics, and coming soon, those metrics will include a variety of app store metrics, including: detailed app downloads and revenue, hourly ranks, and app ratings. The integration, which we’re working to release later in April, will be available as a free add-on to all enterprise and publisher accounts.
We’re planning to start testing the integration later this month. If you’re using Adobe Analytics and would like to help with testing please get in touch.
Over the past few years there have been quite a few changes here at appFigures. We’ve added support for new stores and ad networks. We’ve expanded our app store data offerings. We’ve seen folks create apps in our ecosystem, both publicly and privately. With all these changes, API v1.1 was getting a little dusty, so a new version of the API was in order.
Today we’re happy to officially announce API v2.
API v2 adds access to public data and supercharges reviews, featured, and ranks. New, unified,
product_ids let you ask for sales and public data by the same id easily. Along the way we’ve fixed quite a few bugs, added some features and cleaned up some representations that were clunky. Overall, it will make using the API even better than it was before.
Here’s a quick overview of the new features. You can check out the documentation for a full list of changes.
API v2 brings with it a few new routes to enable access to datasets that were only available on the site until now. The new routes include:
/ranks/snapshot. You can probably tell what datasets they represent by their name.
New app reviews engine
We’ve been working really hard on a very powerful engine for app reviews. You’ve probably seen some of the announcements. API v2 takes full advantage of this new engine and exposes a brand new
/reviews route written from the ground up to support searching, filtering, sorting, and translating reviews with ease.
OAuth for 3rd party access
Basic Auth is great when you need to use the API for yourself and don’t need the overhand of a security provider. It isn’t that great however for 3rd party integrations because it means your private credentials will be exposed to that 3rd party.
New in API v2 is OAuth support, which is required for 3rd party access, making your username and password invisible to to everyone without limiting access.
Public Data API
Until today the API only enabled access to apps you own, forcing you to visit the site to get ranks, reviews, and other information about apps you don’t. API v2 removes that limitation with a new add-on so you can get public data for any app you wish. Check out the Public Data Access page for more details.
We’ve taken the time to make small improvements across the entire API such as: improved date management, more options to pivot on, and access to all ad networks. Check out the complete list of changes, or dive right into the documentation.
We have great news for developers who are monitizing with Chartboost and InMobi. Today we’re rolling out integrations for both ad networks!
To link your Chartboost or InMobi accounts, simply go into Account settings > Linked accounts.
Don’t hesitate to get in touch with any questions about the new integrations.
More integrations are coming!
If Chartboost or InMobi aren’t the networks you use, don’t worry, we’ve got a few more integrations in the pipeline. We’re always looking for beta testers, so if you’d like to help just let us know.
We’re never really “done” with a report or feature, but are always working hard to make them even better. For the last few months we’ve been doing just that for the new Reviews report, and here are the most recent updates:
We’re now importing reviews for iBooks
By popular demand, we’re now showing reviews for iBooks in the new report. iBook reviews get all the new features that up until now were only available to apps. Enjoy!
Scanning for new reviews more often
To be able to add all the new features to reviews we had to switch away from real-time scans to scanning for new reviews in the background. Initially we started with a scan every few days but have been scaling that and are now scanning for new reviews multiple times per day so your reviews should always be up to date.
Keyword and author search is faster
We’ve been making infrastructure improvements so searches are now even snappier than before.
Improved integration with email reports
Email reports are now getting fed the most recent reports so you can stay up to date. Reviews can be translated to the language of your choice as well.
To change how reviews are displayed in your email reports go to Account settings > Email Reports →
A brand new API route
Up until now the new reviews engine was not available through the API. In v2 of our API all of the new features were added to a completely redesigned route that’s simple and intuitive.
Check out the documentation for more details.
Come kick off the holiday season with us this Friday, at our monthly drinkup. This time we’re starting a little earlier, so whether you’re coming straight from work to cap off the week, or stopping by to start off your night, we’ll be there at 5:30!
Apple is getting serious about kids in the app store. This summer, additions to COPPA led to policy changes and a new top-level kids category.
Earlier this week we started tracking the new Kids category and all age groups. Top 200 ranks are tracked hourly.
If you’re developing games for kids, you may want to read this article from our friends at momswithapps: How are kids’ app developers communicating to parents?