More Daily Reports for iOS/Mac Apps and iBooks

For years iTunes Connect had a limited number of daily reports it made available. First it was 7, then 14, and as of last week 30. And although Apple also provides weekly, monthly and yearly reports, looking at more coarse data just isn’t the same. Well, it looks like someone at Apple was happy last week, because that limit has been increased to a whopping 365 days. That’s 365 daily sales reports for apps and also for iBooks.

Small but important note: it looks like although the limit is 365 days, as of right now the earliest date we can go back to is November 10th, 2014 (only 176 days).

We’re in the process of importing every available report, so everyone who signed up after 11/10/14 will be able to go back further than 30 days in daily view.

Importing historic reports should not change your all-time totals. Those totals take into account all available report sets.

If you are on a paid plan this will all happen automatically. If you are not, we highly recommend syncing all of your linked iTunes Connect accounts to get all of that historic data. No rush though, you can now take your time.

Now Tracking Amazon App Ranks From 10 New Countries

Amazon countries

Amazon’s Appstore has been a small but growing contender in the app store race. In 2014 the store nearly doubled its size. When we started tracking the Amazon Appstore it was only available in the U.S, but since Amazon has expanded to a few more countries. Today we’re rolling out hourly rank tracking for the Amazon Appstore from 10 new countries.

  • Australia
  • Brazil
  • Canada
  • China
  • France
  • Germany
  • Great Britain
  • Italy
  • Japan
  • Spain

You can now see the ranks for any app in the Amazon Appstore in the U.S. or any of the new countries, or check out the top apps in any category.

Coming Soon: appFigures Data in Your Adobe Analytics Dashboard

appFigures + Adobe

Earlier today Adobe announced that appFigures will soon be providing app store data to Adobe Analytics. That’s huge news for us and the timing couldn’t be any better, as next week we’ll be turning six!

We work hard to make app store analytics accessible, so when Adobe reached out to us a few months ago we were very excited to extend the data we’re already providing beyond the walls of appFigures. We know that the more data you have the better decisions you can make, and that’s the key to success.

We like working with Adobe for many reasons, but one that is very important to us is their approach to handling sensitive data, which is very similar to ours – your private data is yours, not ours. That’s why we don’t sell or share it with anyone.

Adobe’s Analytics Dashboards provides a variety of marketing metrics, and coming soon, those metrics will include a variety of app store metrics, including: detailed app downloads and revenue, hourly ranks, and app ratings. The integration, which we’re working to release later in April, will be available as a free add-on to all enterprise and publisher accounts.

We’re planning to start testing the integration later this month. If you’re using Adobe Analytics and would like to help with testing please get in touch.

House of Cards Stacks the Deck for Monument Valley’s Success Across Major App Stores

This past weekend marked the return of Netflix’s popular original series, House of Cards for a third season. Having previously established the main character’s interest in video games, the newly appointed President turns to the popular app, Monument Valley to decompress.

The game doesn’t make its debut in the series until the fifth episode, but if anything can be inferred from the Season 2 premiere where over 670,000 people binge-watched the entire new season during the first weekend of its release on Netflix (a figure which accounted for 2% of total Netflix subscribers at the time), the show’s viewers are a devoted group.

We wondered if and how this engaged audience would affect the already popular game. We kept a close watch on ranks data from the weekend:

monument_valley_1 Note: The grey lines indicate subcategories for reference.

We can see that the effect of the feature during Episode 5 was immediate. Almost exactly 5 hours after the third season became available to watch, the game began to ascend the ranks at lightening speed. This ascent is much more abrupt in iOS than in Google Play where it makes steady leaps. Next, let’s take a look at the Top Paid Overall:


Again, we see a jump right around the time the binge-watchers would get to the app’s feature. This initial climb is consistent and sustained throughout the course of the weekend. Finally, we analyzed the data for the Top Grossing category:


Unlike most popular games with freemium models, Monument Valley is currently a paid app priced at $3.99, with an additional extension as an in-app purchase available for $1.99. The show advertised the game so well that a large number of people were willing to pay upfront to try it out, which is uncommon.

As we can see, such a prominent feature in a leading series proves to be the ultimate advertisement. At this point, the effect is even greater than that we recently looked at for apps that purchased Super Bowl ads – without the large price tag! It would appear as though this is a much more receptive audience.

New Integrations: Millennial Media, MoPub, Unity Ads, and More






Millennial Media



Unity Ads


Flurry Ads



Over the last year we’ve been working hard to add support for as many data sources as app developers use to monetize, so we can show you the most accurate bottom line. Today we’re happy to announce 11 new ad network integrations are available. This brings us to a total of 20 ad networks, covering a wide range of networks, from traditional to video, and everything in between. And the we’re nowhere near done!

To link your ad networks, go to Account settings → Linked accounts and click the Link account button. Reports from the newly linked account(s) will be available within a few minutes on the site and the API.

For a complete and up-to-date list, check out our Integrations page.

We’re actively working to add more integrations, so if you don’t see a network you’re using please let us know.

Did Super Bowl Ads Score App Store Success?

With an estimated 112 million viewers tuned in to the 49th Super Bowl on Sunday night, a lot of talk had nothing to do with the game or sport itself. Instead, there was a lot of hype over three different games — the kind you play on your phone, and that were advertised in between all that football.

The hefty price tag ($4.5 million for a 30-second slot) succeeded in getting people talking, but was it worth it?

We tracked the U.S. ranks for all the ads that ran during the game: Clash of Clans, Game of War and Heroes Charge over the weekend to see if the coveted Super Bowl ad slots translated into app store success.

Let’s start with what matters — revenue. Starting with a look at the Top Grossing chart for the U.S., we see that, unsurprisingly, this chart isn’t too exciting. Why are we not surprised? Well, mostly because all three apps are freemium games that monetize with in-app purchases. Unlike paid apps, monetizing with in-app purchases can take longer and has a long tail, so changes to this chart will be gradual and take time. Let’s take a look at a more important metric — downloads.

Heroes Charge was previously unranked, peaked at #86 in iOS Games Category

Things move quickly in the iOS App Store, so here we see more immediate results. These apps were reeling in a lot of new downloads (and increasing their chances of converting these users later with IAP’s). Game of War got the most downloads of the three in this category for iOS, even succeeding in pushing Clash of Clans down a few slots. However, Clash of Clans must have received a similar number of downloads, as it managed to bounce back. Finally, Heroes Charge made a brief climb, peaking at 86th in the Games category, which shows some success, even though it was not sticky, that it had previously been unable to achieve.

Game of War +95 ranks; Clash of Clans +18 ranks in iOS Top Overall

We see Game of War started moving a few days prior to the Super Bowl, which could be due to the larger ad campaign they recently launched. Commercials starring Kate Upton have been getting a lot of airtime as well as pre-game hype, which may have started to boost downloads prior to the game. Additionally, this ad took place during the first Quarter, which left the audience with a longer time after it aired to head to the app stores and give it a try.

Google Play isn’t as exciting for sure, but there’s still interesting information here. Although the two mega titles didn’t move much, the new player, Heroes Charge was able to break into the top charts, both in the Games category and Overall. So far it looks like it’s sticking. Given that the two leaders are…well, leaders, while they were still getting plenty of downloads (which caused them to continue the ascent up the ranks into Tuesday), these weren’t yet enough to push them up immediately following the game.

To answer our original question, Yes — buying a really expensive TV spot is a sure-fire to get your app a good amount of downloads and even put you on the map if you weren’t. Whether it’s the only way to achieve that is an entirely different question. If we learned one thing from this campaign it’s that when it comes to user acquisition, Kate Upton has a leg up on Liam Neeson.

Heads Up: Issue With iTunes Connect

We noticed a lot of commotion on Twitter this morning about iTunes Connect logging some developers into other developers’ accounts.

It looks like there’s an actual issue with iTunes Connect that Apple is aware of because iTunes Connect has been taken down and is still down as of right now. It’s too soon to know whether any sensitive information was made available.

We take security quite seriously and have stopped syncing with iTunes Connect to ensure we don’t contaminate any accounts unnecessarily. After investigating our records, it looks like our reports were not affected. We only import data that Apple makes available in their sales and financial reports, and at this point it looks like those imported today are not contaminated.

If you do see something odd in your account, however, please let us know.

FYI – iTunes Connect is currently down, so syncing or linking accounts is not possible. We’re keeping an eye on the situation and will post an update once it is back up.

Update: As of 3:30PM EST iTunes Connect is back online.

App Stores Growth Accelerates in 2014

2014 was quite an eventful year in our industry. Apple finally gave in to the big screen but also teased us with the small screen of the upcoming Apple Watch, and even surprised developers with Swift. Google wasn’t quiet either, revealing their vision for the future of UI with Material design and tackling wearables head-on. To celebrate such a great year, we’ll be taking a look at app store growth in 2014.

In this report, we’ll be exploring the growth of each of these stores in 2014, but let’s start by establishing a baseline of how big each of the stores are, in number of apps, and how they got to where they are today.

Total apps by app store

Google surpassed Apple for number of new apps for the first time in 2014

Looking at the chart above, we can see all three stores really expanded their app catalog. It’s the kind of healthy growth you’d expect from a relatively new industry. The most obvious takeaway here, however, is that Google finally closed the gap and actually jumped ahead of Apple, ending the year with more than 1.43 million apps compared to 1.21 million. Amazon, although a distant third, grew its catalog by nearly 90% to 293k apps.

Total developers by app store

Google’s developer community continues to grow faster than Apple’s for the 3rd year in a row

Looking at the number of app developers who publish apps for the different stores, we see a familiar picture. Google Play’s developer community grew tremendously in 2014, exceeding Apple for the 3rd year in a row. In fact, Google Play is distributing apps from nearly 400k different developers. This is a much higher number than what we observed in last summer’s report on app developers, meaning the Play store saw rapid growth in the last two quarters of the year.

More apps than ever!

App store growth by number of apps

Google Play more than doubled in number of apps in 2014

App development is certainly on the rise and the platform doesn’t seem to matter. In 2014, all three app stores grew by at least 50% (by the way, when we say growth we mean the percent change from the end of the previous year). What’s interesting is that although Apple continues to grow strongly, it’s really Google Play that’s growing. In 2014, the number of apps distributed through Google Play has doubled. Amazon is also enjoying impressive growth, albeit from a much smaller base.

We initially only set out to look at aggregate growth, but with so much data at hand, we just couldn’t stop. So TL;DR Let’s have a look at the top 5 categories with most growth during 2014:

Fastest growing Apple app store categories (by number of apps)

More than 128k new Business apps were released in the iOS App Store in 2014

We expected to see Business and Games rank very high as both are fairly mainstream, but Food & Drink, with the second largest growth, was certainly a surprise. Keep in mind, for the comparison to be apples to apples, these charts look at growth and not total size.

Fastest growing Google app store categories (by number of apps)

On Google Play, Games are in abundance with the category more than doubling in size. Interestingly enough, although tiny in comparison to Games, the Photography category saw abnormal growth in 2014. Selfie Stick anyone?

Developers. Developers. Developers.

This is surely amazing growth, but are those new apps being published by new developers, or is the catalyst for this massive increase in apps a result of incumbents expanding? You’re about to find out.

App store growth by developers

More developers released apps for Google in 2014 than Apple and Amazon combined!

More developers joined Google in 2014 than Apple and Amazon combined! With developers flocking to Google Play, the store has reached a new milestone: 388k developers — more developers than Apple (with 282k developers) and Amazon (with 48k developers).

Let’s break this down by categories:

Fastest growing Apple app store categories (by number of developers)

We can see the relationship here between app growth and new developers, with most new Apple developers publishing business apps. What’s interesting is how games started off slow and sped up around March, catching up with the steadily growing lifestyle category. It’s no surprise that Apple developers, much like their Google counterparts, are focusing on mainstream apps.

Fastest growing Google app store categories (by number of developers)

Most new Google developers focus on games, Google Play’s fastest growing category

The amazing growth in games we mentioned earlier correlates directly to developers. The category saw the highest number of new developers, more than the business and entertainment categories that are tied for second place.

There you have it, a whole year of amazing growth by the numbers.

2014 was certainly the year for Google Play growth. Kudos to the teams who run the store and help developers! With the most apps and largest developer community, Google Play is starting the new year with a kick. Market fragmentation and varying device capabilities don’t seem to detract developers from making Android apps. But, with the upcoming Apple Watch, Swift, and a larger screen, Apple is giving developers a lot to be excited about.

Apple App Store Price Adjustments

Earlier today Apple announced it will be making changes to app prices in Europe. While we won’t have the specifics until the changes are made, we know that prices will increase in Europe, Canada, and Norway, decrease in Iceland, and change in Russia.

appFigures uses the reports from Apple and not hard coded prices or percentages. This means the reported revenue will automatically adjust to those changes as they happen. There’s nothing you need to do on your end.

As always, if you have any questions don’t hesitate to get in touch.

From Apple:

iTunes Connect’s Annual Break Starts 12/22

It’s that time again folks, 2014 is coming to an end, bringing a fresh new holiday season upon us. As per tradition, Apple will be shutting down iTunes Connect between December 22nd and the 29th. During the shutdown iTunes Connect will not be accessible, so you won’t be able to submit new apps or update existing ones.

One thing Apple says we will be able to do this year, that we didn’t in previous ones, is change prices mid-break.

Will the App Store freeze this year?

Going off of what we’ve seen in the last few years we believe ranks won’t freeze this year at all. While the added volume of downloads during the holiday season may slow down how often top charts change, we believe they will continue to update.

Will downloads and revenue reports continue to update?

Yes. Sales and downloads data for iOS and Mac apps will continue to update throughout the break, which means the site, API, and email reports will continue to work as expected.

Since iTunes Connect will be offline, however, you won’t be able to link any new iTunes Connect accounts during the break.

Happy Holidays!